Case study: Concluded 2015

Business Problem:

SAB Kickstart was 20 years old and in need of a review and revision in line with its founding objectives, in order to scale impact.


Solution space:

The blanket approach to Enterprise Development wasn’t effective in delivering results. More specifically 2 key areas:

  1. Businesses varying in age (6 months to 8 years) shouldn’t be undergoing the exact same training as they are at different stages of the maturity cycle
  2. An effective programme leverages portfolio strengths, meaning that a sector focus is advantageous for impact



  1. Split the cohorts according to business maturity (i.e. Kickstart Ignite, Kickstart Boost)
  2. Introduce a sector focus based on GDP and job multipliers